The 15th Shanghai International Textile Exhibition In Milan, Italy: Building The Best Business Communication Platform For The Chinese Market

- Apr 02, 2019-

From March 12 to March 14, 2019, 46 companies (up 9% compared with March 2018) participated in the Milano Unica Pavilion in Shanghai, the world's largest textile trade fair - China International Textile Under the framework of Intertextile Shanghai, showcase their 2020 Spring/Summer collection on this best-in-class trade exchange platform.

This is an opportunity not to be missed for Italian textile producers interested in expanding their business in the Chinese market. The exhibition was successfully held and received strong cooperation from the Italian Foreign Trade Commission and the Italian Ministry of Economic Development.

According to reports, from the first 11 months of 2018, the Mainland China and Hong Kong Special Administrative Region are the largest markets for Italian fabric products. Total exports of more than 365 million euros (up 3.7% compared with the same period in 2017) are essential to maintaining the trade balance between Italy and China in this area. Exporting textiles to China increased the total exports to non-EU countries by 2.9%, while exports within the EU fell by -3.5%. Although exports to Germany declined, they remained the second largest market with a total export value of approximately 315 million euros. .

Erica Botto Poala, President of Unica, said: "In 2018, the Mainland China and Hong Kong Special Administrative Region are not only the largest market for our fabric products, but also growing. This performance helps maintain the trade balance between Italy and China in this field. At least for our industry, these data have eliminated concerns about promoting Chinese products and promoting domestic consumption growth in the Chinese government. During the 15th Shanghai International Textile Exhibition in Milan, we also hope to be able to reach those due to the schedule. Chinese buyers are in conflict with Chinese New Year celebrations and there are no Chinese buyers coming to Milan in February."


"As the demand for China's textile industry continues to expand, the Italian Foreign Trade Commission provides support to Milano Unica, a platform that has the most important exhibitor resources in Italy - and reflects the internationalization strategy of the country's textile and apparel industry, while also promoting scale. The future development of smaller companies." Massimiliano Tremiterra, Director of the Italian Foreign Trade Commission's Shanghai Representative Office, continued.


"The performance of our fabric export structure in 2018 confirms that China's demand for women's and children's fabrics, accessories, and traditional men's fabrics is still growing. This is an opportunity that needs to be pursued with great concern and determination. Don't mistake it. The Chinese market is only a single need for combed wool products. We can achieve this by improving product quality and achieving sustainable development commitments, which is a key factor in the Chinese market,” added President Milano Unica.


It is worth noting that the total exports of cotton fabrics and knitted fabrics (jersey fabrics) account for more than 30% of our total exports. Undoubtedly, the largest share of this factor exports more than 150 million euros of combed wool exports (about 42% of the total).


"The substantial increase in the number of exhibitors and the double-digit growth of the display modules indicate that Italian high-end textile producers are fully aware of the importance of the Chinese market and our trade show. Here, I declare that I have partnered with the partners Frankfurt Exhibition (Hong Kong) ) The company and the China Council for the Promotion of International Trade reached an agreement to determine the date of the 2021 Fall/Winter series: September 25-27. "Milano Unica Director Massimo Mosiello concluded.


It is also known that the 29th Milano Unica will be held at the Fieramilano Rho in Milan, Italy from July 9th to 11th, and will showcase the 2020-2021 Fall/Winter collection.